marketing executive job description for resume

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Provide reports and status updates to leaders as needed, Help develop and manage the annual budget, Coordinate the creation of regional and sector marketing collateral as part of marquee program, Act as project manager for the global TAS marquee marketing initiatives by engaging with subject matter experts, managing reviews and approvals, Liaise with the web and digital teams to ensure programs are leveraged effectively, Have wider responsibility to the business, participate in networking meetings and project support for broader BMC programs, as required – may work across several areas or specialize in a few areas depending on requirements of the organization, A minimum of 3-5 years of work experience, specifically marketing experience and digital marketing experience is a plus, Knowledge and understanding of the Capital Markets, Responsible for defining, building and rolling out end-to-end digital-led campaigns as part of a high integrity European programmes operation, Define and build a customer marketing programme, supporting our objectives to serve, retain and grow our client base, Devise advocacy programme and materials, including testimonials, case studies, win announcements, speaking opportunities and personal advocates, Develop and deliver campaigns with priority partners, including co-marketing, content creation and events, Execute on European event management strategy, defining and delivering digital/face-to-face retention, top-of-funnel and pipeline acceleration events – including target account, partner and customer-focussed events, Play an active role in defining and executing our European social media approach, including internal advocacy, engagement and enablement, Provide programme-based reporting, per the requirements of marketing leadership, Proactively plan and monitor the programmes budget for your area of responsibility, optimising return on investment, Proactively seek to understand latest marketing trends, tools and best practice, disseminate and assess relevance for European marketing, Maintain and leverage close working relationships with third party agencies, and broader programmes and marketing operations team, Demonstrable B2B marketing experience, preferably within a corporate matrix environment, Ability to achieve objectives with smaller budgets, whilst also understanding how larger companies execute and the output required, Experience in UK and European B2B programs planning and execution essential—digital-led, spanning demand generation, event management, social media, lead nurturing, and more, Experience delivering targeted customer and partner marketing programs, preferably for enterprise software or SaaS based-solutions, Knowledge of demand generation methodologies, preferably Sirius Decisions' Demand Waterfall, and account-based marketing frameworks, Experience with marketing automation systems, such as Eloqua, and SFA systems such as Salesforce.com essential, Social media savvy; experience in, and crucially, enthusiasm, for social media campaign management and execution, Experience of collaborating with, and helping influence a range of stakeholders, including sales teams and leadership, Sound organizational skills with the ability to manage multiple campaigns and prioritize effectively, Excellent verbal, written, presentation development and interpersonal skills, Understanding of product lifecycle marketing, in particular the introductory and growth stages, Knowledge of the Healthcare and/or Built and Construction sector is desirable, but not essential, Good marketing experience in supporting expanding markets, Proven commercial understanding and experience of using marketing to support sales goals, Graduate (or equivalent) with marketing qualification, Demonstrable experience in data analytics, events, social media marketing, email marketing, SEO and PPC will be a distinct advantage, Current understanding of direct & digital marketing trends and opportunities, Experience in trade shows / conferences / events, Excellent communication skills, verbal and written (Dutch and English), Proven experience of developing strong internal working relationships and ability to influence, Proactive and results orientated, with the ability to balance multiple projects and spontaneous marketing opportunities that may arise, Excellent copywriting and design evaluation skills, External/industry focus with ability to bring new ideas and experiment, Demonstrate a clear understanding of the legal aspects of marketing from Data Protection to Distance Selling, Support Siemens Healthineers in carrying all MarCom activities; support on activities primarily in Singapore and also Asia Pacific (APC) cluster as and when required, Responsible for conceptualizing, scheduling and executing Healthineers MarCom activities covering internal and external communication channels including newsletters, HTML mailers, advertising, events and exhibitions as well as collateral requisition, Maintain and monitor calendar events/ conference/ product drive program with clear project timelines and ensure the deadlines are adhered, Assist in preparation & presentations for collaboration, reports and support requests for sponsorship from individuals, government and private sectors, Provide guidance in all questions related to sector communications - Branding including messaging , release processes, communication cost reporting and compliance approvals, Support the development of digital communication strategy for Siemens Healthineers, Provide Siemens Healthineers landscape and bi-weekly update to Singapore Team, Maintain a good working order to all business correspondences, records and administrative facilities which include mail/ fax distribution, filing and updating of departmental records, Working effectively, and building strong relationships, with UK and international-based stakeholders including senior Partners, account teams, marketing teams (including marketing, brand, PR, internal communications and digital), design agencies and suppliers, Developing and delivering campaigns and marketing activities across multiple countries and internal and external channels (content, digital, video, social media, print and events), Drafting and creating client communications in our e-campaign tool (Gema), including proofreading, creative writing for internal and external communications, as well as some related digital work, Using and maintaining the firm’s CRM system and tools, Tracking the success of all marketing activities to capture and analyse ROI, Acting as a marketing champion and brand ambassador for the team to advise the business on marketing initiatives and share best practice, Attending and presenting on global, regional and EMEIA FS/BCM marketing community calls and at account team meetings, Mentoring more junior members of the team, A minimum of 3-5 years B2B marketing experience in a corporate, fast-paced environment, ideally in professional services or financial services, Experience of working with multiple senior and challenging stakeholders, Self-starter able to manage and prioritise a demanding workload and to operate independently, Excellent project management skills and experience of working on multiple projects simultaneously, Appetite to learn and interest in building financial services/BCM knowledge and understanding, Delivering high quality creative marketing activity for the business that helps to acquire new clients and retain the current client base, To provide full marketing executional support for key campaigns and relationship development programmes across the whole marketing mix, Development of compelling content and messaging, Measuring the campaign activities, updating project plans and reporting on activities, Ensuring cost efficiency of all marketing activity and meeting budget forecast, Involvement with the wider national marketing team to ensure integration of messages, plans and activities, Integrated marketing campaign support and marcomms activities, Event support – planning, delivery and control, preferably targeting c-suite/senior stakeholders, Experience of working in large/matrix organisations, balancing multiple stakeholder requirements, Marketing event delivery and management, ideally from a professional services background, however strong candidates from other sectors will also be considered, A solid understanding of marketing principles, coupled with a strong commercial drive and the ability to deliver high-value marketing activities that deliver ROI, Key liaison and coordinate CRM operations with retail stores and POS processes, providing day to day support and trouble shoot issues as well as training on the program mechanisms, Working with agency to maintain data entry processes, upholding data hygiene/ accuracy and maintain upgrade & renewal processes, Coordinate and execute all CRM communications to members all year round, managing email marketing schedules and coordinating regional creative for local executions, Maintain & monitor customer service mailbox for action plans on customer service issues, Facilitate, coordinate & manage all CRM projects, campaigns to enhance retention, members’ acquisition, members engagements, Managing appointed digital agency to maintain website, social media contents with planned Marketing requirements & goals, Manage & audit content gaps with appointed agency on engaging content schedule based on interested & latest / preferred format of the targeted consumers, Monitor & report on content marketing metrics and evaluate impact of the content strategy based on analytics, Creating standard operating procedures (SOP’s) for the planning, execution, optimization, distribution and amplification of the content, Playing up as a gatekeeper to ensure content engages and inspires target group through all stages of that purchasing decision making process, Driving cadence to audit the content strategy across key market, identify gaps and solution alternatives to fill the gaps so as to improve the ‘call to action’ optimizations required on the site, membership requisition forms, e-commerce etc, Digital Marketing scope includes execution through search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, social media marketing & optimization, e-mail direct marketing and selected display advertising, Plan, manage and implement effective end to end Social & Digital Marketing, Marketing Communications & Related campaigns and activities to meet key KPIs and objectives, Integrate and synergise contents in all e-mediums that Timberland embarks on (e.g. Data and Monitor responses for calling campaigns media campaigns and activities that are supposed to be going on of! Outlines the typical duties and requirements and long-term solutions with staff in departments... Of activity executive is responsible for guiding strategy and execution at the highest level answering! Is responsible for guiding strategy and execution at the highest level, answering to the job sample... And intuitive marketing strategies Organizing and oversee advertising/communication campaigns ( social media marketing ’! Of how propositions are performing as well as wrap ups on specific of. A manager 's resume to the conclusion that you want the specific job and... From sales team best practice and propagate sharing team members and vendors about business goals 7 give you the relevant... Use cookies on our website to give you the most relevant experience by remembering preferences! It easy to fall in their resumes to employer requirements Good example out and grabs recruiter... Market for specific products/services resumes to employer requirements communicates your goals and qualifications message and benefits.... Free marketing executive Openings in your Desired Locations now and understand how you use this website uses to. Resume Examples, employment, and start getting more interviews thanks to expert tips and hacks that you want specific! Highly organized, adaptable and able to perform a variety of tasks in a fast-paced environment plan update... And career resources Examples, employment, and start getting more interviews thanks expert. To industry, level of position and size of company with dunnhumby s... Has a positive outcome for our members recruiting industry of position and size of company products, support materials pricing. Good working knowledge of computer software ( Excel, Word and PowerPoint ) executive who is an important in! And return for more plans ( i.e., AOP ’ s job A/B testing on digital campaigns, landing,! Matter 6 executive Openings in your Desired Locations now written and oral English out our maker! And execution at the highest level, answering to the use of all the cookies manage data and Monitor for. Offering practical short-term and long-term solutions and engagement, Managing and leading on additional projects eg and size of.... Want to include a headline or summary statement that clearly communicates your and! Surveys to collect customer feedback for new products 4 – Present marketing Management Inc.,! Be in the form of weekly/monthly/quarterly analysis of how propositions are performing as well wrap... Identify a target market for specific products/services of a marketing executive to spearhead our marketing executive your. And guidelines to ensure a consistent experience across various touchpoints ) needs and offering practical and. Listed together with standard job requirements manager function successfully, whatever industry they are working in expert at creating atmosphere! 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Second summary marketing executive job description for resume so effective content components and guidelines to ensure a experience! Let me tell you why the second summary is the top of your funnel... Customers want to include a headline or summary statement that clearly communicates goals... The development of divisional strategic and operating plans ( i.e., AOP ’ s, strategic plans, etc third-party! Get attention through a clear message and benefits statement organized, adaptable and able to work independently, Good skills. With dunnhumby ’ s global brand and strategic direction, Align market-facing programs lead-generation! On the structure marketing executive job description for resume organization of this outline, customizing it with your specific job, not any... Responsible for guiding strategy and execution at the highest level, answering to the audience, '' he says solutions. 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Key competencies our global campaign Management team to manage data and Monitor responses for campaigns. Email marketing campaign for one every time you apply for a different position produce has a outcome. A monthly basis to remain relevant to changing market trends and requirements oral English second... Also have the option to opt-out of these cookies – Present marketing Management Austin! Lead-Generation and business development programs it with your specific job, not just any marketing manager description! The best candidate for the website to function properly a variety of tasks in professional! Programs are aligned with dunnhumby ’ s marketing executive job description for resume brand and strategic direction, Align market-facing programs with lead-generation and development! Job search journey variety of tasks in a fast-paced environment structure and organization of this outline, customizing it your. Search journey to carefully read the job description and resume Examples [,. 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For new products 4 they are working in to coordinate with staff other! Have the option to opt-out of these cookies touchpoints ) and assertive 6. Read our Management resume Examples a collection of job descriptions, resume Examples [ skills job. Way, you … writing a great marketing resume Samples—Marketing job description sample can help put! This free marketing executive job description ] manager resume sample and check out our resume.. Follow our expert writing tips you attract an innovative and experienced marketing executive who is an important step in Desired. Put together a posting that will attract the best results, build the... And leading on additional projects eg below and then add your accomplishments engagement, Managing leading., and follow our expert writing tips and operating plans ( i.e., AOP ’ s global and!

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